Stop tolerating the drama.
Build accountability.
OwnUp!® gives managers and leaders a practical, repeatable way to hold people accountable — without the fear, blame, avoidance, or chaos that comes with performance conversations. Performance drama is not a personality problem. It's an execution problem.
Sound familiar?
- Missed deadlines and no one owns them
- Conversations you've been avoiding for weeks
- Feedback that doesn't stick — same issues, over and over
- Blame cycles that erode team trust
- Managers who know what to say but dread saying it
- Performance issues that quietly become business problems
- A culture where people wait to be told rather than own it
OwnUp!® is where your leaders stop wringing their hands about accountability and start responding better.
Get Accountability Triage — FreeYou can shame, blame and re-train — or you can learn and improve. But you can't do both.— Jennifer T. Long, OwnUp!® Founder
The Drama Tax™
$120,000/yr
Average productivity loss for a 15-person leadership team from unresolved conflict. OwnUp!® eliminates it — without a single new hire.
What changes — concretely
OwnUp!® doesn't teach theory. It closes the gap between knowing what to do and actually doing it.
Start and finish accountability conversations
Without dread, delay, or damage — even the ones you've been dreading for months.
Translate vague feedback into clear expectations
"Be more proactive" becomes specific, measurable, and actionable — tied to the real issue.
Address patterns early
Confront recurring performance issues before they become business problems — or legal ones.
Coach for improvement, not just compliance
Drive real behavioral change instead of box-checking that fades in two weeks.
Build trust while holding the standard
Psychological safety and high performance aren't opposites. OwnUp!® proves it.
Know what to say when it matters
Psychological readiness — the capacity to speak up clearly under pressure, not just in theory.
Choose your format
Every organization is different, but the accountability problem is always the same. OwnUp!® fits your reality.
OwnUp!® Live Workshops
Intensive, practice-heavy training for managers who need to change how they show up in accountability conversations — now. Includes 1:1 coaching sessions built in for guaranteed applied practice over time.
Best for
- Manager cohorts and leadership teams
- Newly promoted managers
- Organizations building a common accountability language
OwnUp!® Webinar Series
Scalable, bite-sized modules focused on specific skills — setting expectations, giving feedback, confronting recurring issues. Coaching options include live 1:1 or AI-supported NextJen.Coach sessions.
Best for
- Distributed and hybrid teams
- Early-stage culture change
- Organizations piloting OwnUp!® before a deeper rollout
OwnUp!® Self-Driven Course
On-demand learning for managers who need accountability skills on their schedule. Same core framework, optional coaching add-ons, and complete flexibility.
Best for
- Individual managers and emerging leaders
- Small businesses and flexible teams
- Follow-up reinforcement after live programs
Three paths into OwnUp!®
Wherever you are right now — in crisis, team trouble, or building for the future — there's a clear starting point.
Something's already on fire
A confrontation. A missed deadline. A conversation you can't put off any longer. You need a plan today.
- Free 15-min Accountability Triage via NextJen.coach
- Targeted OwnUp!® support for the individual situation
- Follow-on 1:1 CoachUp! coaching to lock in change
Your team has the problem
Something is off with execution, but you're not sure exactly where it's breaking down. Get a clear picture in 5 minutes.
- Free Team Accountability Snapshot (5 min)
- OwnUp!® group program for managers and leads
- TeamUp! and ToughenUp! to embed the culture
Building culture, not fixing incidents
You're ready to look at how you show up as an accountable leader and build systems that outlast any one person.
- Free Drama Tax™ Checkup (30-min deep dive)
- OwnUp!® Self-Driven for busy, distributed leaders
- CoachUp! executive coaching and LeadOn! for culture change
OwnUp!® for Safety Professionals
Safety isn't theoretical. It's real people, real risks, and real consequences. When there's a near-miss, an incident, or a pattern of risky behavior — you don't have time to script the perfect conversation. You need to know what to say and how to say it. On the floor. At 2:00 a.m. if needed.
- Have stop-work conversations that protect both people and trust
- Debrief incidents and near-misses without triggering defensiveness or fear
- Address repeated risky choices as accountability conversations — not personal attacks
- Reinforce safe behaviors consistently, not just after something goes wrong
- Maintain psychological safety so people actually speak up about hazards and errors
Includes Accountability Labs
Stress-test performance in realistic, high-pressure scenarios before you face them in the field. Think of it as a flight simulator for high-stakes performance conversations.
OwnUp!® by audience
OwnUp!® is not a one-off workshop. It's the flagship program inside a whole system designed for every level of an organization.
Managers & Individual Leaders
- OwnUp!® Self-Driven Course
- Select OwnUp!® Live cohorts
- 1:1 CoachUp! coaching
- NextJen.coach micro-coaching
Teams
- OwnUp!® group program for manager cohorts
- TeamUp! for collaboration and productive conflict
- ToughenUp! for critical thinking and decisions
- Accountability Labs for scenario practice
Safety Organizations
- OwnUp!® for Safety Professionals
- Accountability Labs with safety scenarios
- Integration with existing safety systems
- High-consequence environment specialists
Enterprise & Culture Change
- Multi-cohort OwnUp!® rollout
- LeadOn! for senior leaders
- MeasureUp! assessments across the pipeline
- NextJen.coach Teams for scalable coaching
The operating manual for accountability conversations
The entire OwnUp!® program is grounded in Jennifer T. Long's Amazon best-selling book, Own Up! How to Hold People Accountable Without All the Drama — a practical, no-nonsense guide that has changed how thousands of managers lead.
With over 35 years of building frameworks that turn drama-filled workplaces into high-performing cultures, Jennifer delivers the wit and the way to tackle the behaviors that muddy the conversation waters — across every industry.
OwnUp!® in the Drama-Free Workforce™ System
OwnUp!® is the foundation. Many organizations start here and build from there.
What happens after OwnUp!®
"Our wins include increased communication, increased trust, empowerment, courage to take action, and growth based on personal accountability. The list goes on!"
The Team at Maiker Housing Partners
"I have already implemented much of the training in various ways to drive performance on my team — I am already finding myself being a better listener, a better delegator, and a better manager."
James M., Engineering Manager, Huntington Ingalls
"This has truly been the best training class I have ever attended and I continue to use the training material on a weekly basis."
E. Hughes, Director/Planning, Northrop Grumman
Everything you need to know about OwnUp!®
What is OwnUp!®?
OwnUp!® is the flagship accountability and communication training program from the Drama-Free Workforce™ system. It equips managers and workplace leaders with the tools, language, and mindset to build a culture of accountability — without the drama. It is available for groups, solo leaders, and as a self-driven online course.
Who is OwnUp!® designed for?
OwnUp!® is built for managers, team leads, and organizational leaders at any level who are dealing with missed deadlines, avoided conversations, blame cycles, or low accountability on their teams. It works whether you are leading a team of 5 or an organization of 500.
How is OwnUp!® delivered?
OwnUp!® is available in three formats: live in-person workshops, virtual webinar series, and a self-driven online course. Every delivery is tailored to the specific needs of your organization and leaders so the training is immediately applicable — not generic.
How long does OwnUp!® take to show results?
Most organizations begin seeing measurable results within 30 to 90 days of completing the program. The self-driven course can be completed on an individual's own schedule, while group programs are customized to your timeline.
How does OwnUp!® differ from typical leadership training?
Most leadership training teaches theory. OwnUp!® teaches practice. Participants learn through immersive content, real conversation scenarios, and applied coaching — so skills stick and actually transfer back to the workplace. The focus is on closing the gap between knowing what to do and actually doing it.
Is there a self-paced option for OwnUp!®?
Yes. The OwnUp!® Self-Driven Course is available for individual learners or leaders who need flexibility. It delivers the same core accountability and communication frameworks at a pace that fits your schedule.
Can OwnUp!® be combined with other Drama-Free Workforce™ programs?
Absolutely. OwnUp!® is the foundation of the Drama-Free Workforce™ system and pairs naturally with TeamUp! for team dynamics, CoachUp! for individual follow-through, and MeasureUp! assessments to measure progress. Many organizations start with OwnUp!® and build from there.
Is there a group rate for OwnUp!®?
Yes. Group rates are available for organizations that want to bring OwnUp!® to multiple leaders or a full team. Contact us through the website to get a custom quote.
People fail. Respond better.
OwnUp!® is how you start. Pick your entry point — there's a free option for every situation.