Within the book: 

Drawing on decades of real-world observation, the authors, Jennifer Long and Todd Conklin, challenge the outdated tools and mindsets many leaders still rely on, arguing that these approaches are no longer effective in today’s complex and fast-evolving environment.  

Instead of offering a research-heavy thesis, this book provides practical insights rooted in lived experience. Jennifer and Todd’s differing perspectives create a dialogue that unpacks why workers are disengaging, why foundational systems are faltering, and why many leaders feel stuck. At its core, this book asks a powerful question: If the world has changed, why haven’t we changed how we lead?

Through storytelling, critical reflection, and actionable guidance, this book serves as a roadmap for leaders who are ready to meet the moment. It’s an invitation to rethink what leadership means now—to stop treating change as a temporary disruption and start treating it as the new normal. Because how leaders respond now will define the organizations of tomorrow.

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Check out the debut Podcast!

Authors Todd Conklin and Jen Long discuss how the need for the book came about when their two specialties merged-listen along as they chat about how this book came to be!

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Meet the Authors

Dr. Todd Conklin

Conklin holds a Ph.D. in organizational behavior from the University of New Mexico.  He speaks all over the world to executives, groups and work teams who are interested in better understanding the relationship between the workers in the field and the organization’s systems, processes, and programs.  He has brought these systems to major corporations around the world.  Conklin practices these ideas not only in his own workplace, but also in the event investigations at other workplaces around the world.   Conklin defines safety at his workplace like this:  “Safety is the ability for workers to be able to do work in a varying and unpredictable world.”

Jennifer T. Long

Jennifer T. Long is a Certified Master Coach and the President of OwnUp!® Accountability at Work, a leadership development company providing training and coaching for leaders, managers and teams across various disciplines. For nearly four decades, she has worked with leaders of every stripe, from newly-minted managers to the seasoned vets of the C-suite, small companies to Fortune 500 enterprises

Beyond her coaching and training experience, Jennifer spent ten years as a theater director. The unique skills acquired in this time proved invaluable in gaining niche insights into how people work. “The lessons of the theater are the lessons of working with people, of engaging in convincing dialogue, of creating desired emotional responses, and outcomes,” she notes.